A while ago I posted a YouTube video whereas I set up a niche site in WordPress in under 10 minutes (9 minutes and 10 seconds to be exact). Today I am going to make a written, step-for-step guide based on this video. I will be able to explain my way of making niche sites that others think are “ugly” or “bad” niche sites.

I started building my first niche site in September 2014, and it was a complete mess. I had 5 articles on it, a bad site structure that lead to nothing but confusion for the visitor, and far from properly optimized for Google to get a hang of the topic of my site, a wreck to be honest. I later fixed the structure, added more articles (to target more keywords) and the website boomed – and I sold it for $xx,xxx a few months later. The structure I will show you today is the structure I’ve followed since that day, in early 2015 when I renovated my first niche site.

The beauty of websites is that they are not set in stone. If you build a really big house and once you are finished you realize you messed up something in the structure, you’re most likely screwed. With websites, you can easily fix the structure at any time and it will change immediately.

Since 2014 I’ve built a total of 50+ niche sites, the majority of which I built in 2015 (and the amount is still growing by 3 sites per month). I’ve tried going the route whereas I give a damn about the design, align the images absolutely perfectly and read through every word on the site. As time have went by, I’ve completely shifted from being a perfectionist – to literally not giving a damn.

I’ve analyzed the compelling, nice looking websites I’ve made and I’ve analyzed the sites that I throw together in 10 minutes and the difference is almost non-existent, the visitors stay just as short on the compelling as on the 10 minute one. Surely, we all want to put value to the web, but from my analysis, there is barely anyone reading the content we put our soul into. Most people, from my analytics, aren’t that interested about the content, but rather is looking to find a quick answer to their query. I am no different, I recently felt a urge to play a car game on my PS4 and searched for “best racing game ps4” and simply saw “F1” as the number one pick, and bought it without reading a word of the review underneath the “1. F1” sub-header.

I am still making websites where I put a lot of effort into the style of the website and its content, but that’s only when I want to make white-hat authority sites where I want to do outreach and need to have a compelling site that people WANT to link to. This guide that we are getting into today is for the smaller niche sites, which I can mass-produce, rank and flip as quickly as possible.

Either way, enough about me, let’s get right into this guide!

What you will need


Step-by-step instructions

    1. Install WordPress: easy to install if you have a hosting that includes cPanel. Set the name of your website, your login info, email and voilá. Google “how to install WordPress” if you can’t figure it out from the video.


    1. Install your theme and activate it: Go to your WordPress Dashboard > Appearance > Themes > Add new, or use one of the themes provided for free by WordPress. Install your theme of choice and click activate.


    1. Install the plugins listed above and activate them.


    1. Add an Amazon Affiliate Disclosure page, and optionally an “About us/me” page and a “Contact” page as well: To comply with the US law, and Amazon’s ToS, you are required to mention that you’re making money from the sales you are sending to Amazon. This is easily done by adding a Amazon Disclosure text in a separate page (that is easily accessible from ALL the pages on your website) or in the footer of your website.

      Amazon Affiliate Disclosure text: YOURURL.COM* is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for website owners to earn advertising fees by advertising and linking to amazon.com, endless.com, smallparts.com, myhabit.com, and any other website that may be affiliated with Amazon Service LLC Associates Program.
      *Replace YOURURL.COM with… your url.

      Adding about us/me and the contact page is not necessary, but I did it for this site so I thought I would include it in case anyone would like to add them. Nothing I do anymore though since I rather focus on pumping out more sites rather than putting effort into setting up pages that doesn’t benefit me.


    1. Add the Amazon affiliate disclosure, about us and contact page to your menu: Not necessary if you decide to put the Amazon affiliate disclosure in your footer. The about us and contact page are still optional.


    1. Make two categories, add these to your menu: one where you put informative articles such as “How to clean a toaster” and one for the different reviews and best of-articles. Add these two categories to your menu.


    1. Clean the sidebar: Go into Appearance > Widgets and remove everything except for “Recent posts”. Add the Image Widget to the sidebar over the recent posts to increase your click-through rate. If you don’t have a sidebar image, learn how to make a sidebar image here (coming soon!).


    1. Static homepage: Take your main article, in my case “Best Toasters 2015”, and make a page for it. Go to Customize > Static Front Page and set this page to static homepage.


    1. Add your site to your Amazon website list: lately Amazon have stepped up their game at protecting kids for being promoted directly to. Thus, you need to add all your websites to a website list and accept that you are not targeting anyone under 13 years of age with your site. This takes 10 seconds, simply go to Account settings > Edit your website and mobile app list and the rest is self-explanatory.


  1. Add content, tables and affiliate links: last but not least, add more content to increase the amount of keywords your site targets (intentionally and unintentionally) and add affiliate links so that you can make money with your niche site. Once you have some consistent traffic it’s time to try to increase the amount of people that click your Amazon links, add tables and experiment with different placements of call-to-action links/buttons.

And that’s it! You’ll now have a 100% functional niche site that you can build links towards and make a killing from. The first couple of times might require some extra thought (and time) but after a while it will be effortless. Always remember, your niche site is not a brick wall, it’s highly flexible to changes at anytime if you feel the need to improve something. 🙂

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