For a long time I have promised a niche selection and a keyword research guide. I started writing the guide a few days ago and I quickly realized that if I had both parts in the same article it would become at least 5,000 words long and hard to reference. I decided to split the guide into two separate posts to make things easier for you.
Today, I am sharing 3 methods I frequently use to find niches and in my next guide I will show you how I do keyword research. Anyhow… Let’s just skip all the rambling and get right into it!
Niche selection is not that big of a deal to me. I usually stumble upon my competitors PBNs and see what other sites they are making. Usually, their sites suck and I can find a handful of niches to put in my interesting niche-list. I write it down on paper, like actual paper, and store it under my mattress every night so that no one can steal it from me… My precious…
Jokes aside, I do have some special methods for finding niches that I have not seen shared around that much – some might find these to be common sense, while others might get a new perspective on niche selection. One of the methods will be for those that can actually be bothered to get up from their chair and take a nice walk, and two for those who cannot be bothered to get up.
Method 1: Walk in the Park
This is the most unique method. This method requires a sharp eye and you must be mentally focused on your goal (Psst, this method can actually be done in your home as well, always be observant!). So what exactly is this method all about?
Let’s be honest, niches are all around us. I am currently sitting in a bunk bed while writing this sentence. I have a princess playhouse right by my bed that my sister left there while playing today. There we have 2 niches: bunk beds and a princess playhouse.
“Princess Playhouse”: 1,000 searches in December
“Best Bunk Beds”: 1,300 searches in December
Now let’s take it outside. I went outside myself in -14 celsius (6.8 fahrenheit) just to take the photos I will post below, so appreciate the effort I put into this guide!
What do we see in this picture? We see a closed shop of some sort with graffiti sprayed all over it (really ugly, let’s be honest). Sure, there might not be that many individuals that get their house, car or other personal belongings spray-painted by kids, but there should be a few searches for that, right? Let’s check!
“Graffiti removal”: 1,300 searches in December
This looks to me as a medium competition keyword. The sites on the first page are optimized properly, are at least 5 years old and a good amount of solid links. This would be pretty tough to beat and probably cost a good amount to be able to rank, which we want to avoid. But we won’t completely drop this niche just yet, we will dig deeper into it in the keyword research guide!
Let’s take a look at another picture I took while outside. (Which I unfortunately had to crop to fit into the uploading limit of WordPress 🙁 )
What do we see in this photo besides a beautiful view? Well, I can spot some flagpoles on the right of the picture, let’s see if they get any searches. I put in the keyword “best flagpoles” in Google Keyword Planner.
“Best flagpoles”: 10 searches in December
What a bummer, barely any searches at all. But don’t worry! Maybe there are some related keywords to flagpoles? We will dig deeper in the keyword research for all the mentioned keywords in the keyword research section of this guide.
Summary of this method
This method is all about being observant. This method can be applied everywhere! In your classroom, in your office or at the local bar, EVERYWHERE. What things do people use? Maybe you will see some constructions workers using a interesting machine, walk up to them and ask them what the machine is called. I found a solid niche that way once! 🙂
Be creative, think outside the box. There are a lot of searches for products that most people wouldn’t even know existed. So be curious about products that you don’t find familiar, most of the time, the majority of the people don’t know what they are either, thus making the chance there is a lot of competition for it low.
Method 2: The Basic Tip with a Twist
For this method, we are going to go onto different e-commerce sites to find niches. This might the first tip everyone give someone looking to learn how to select a niche. Personally, I found it really hard in the beginning when I was directed to an index of all the best sellers on Amazon. All of the niches listed there were all being targeted by these massive authority sites and I thought I wouldn’t stand a chance against them (I was probably right).
I have however used this technique a bit recently. But this time, instead of going to Amazon I go to Alibaba.com. I click on “For Buyers” and pick “By Category”. This will give you a page full of different products. Perfect. I scroll down to a random category, in this example it was “Machinery, Industrial Parts & Tools”.
I read through the different products. I usually stop at the products I never seen or heard of before. This time it was “Packaging Machine” and I thought “what is that?”. It turned out to be this huge machine that costs several thousands that helps people pack boxes (pretty obvious by its name, right?). This is a great sign as the price is high, which means we would get a high commission for every product we sell. I went on Keyword Planner to see the amount of searches for it.
“Best Packaging Machines”: 10 searches in December
Ok, this keyword only got 10 searches per month. That’s way too low to make a site around. But as with any niche, I am not done with it just yet. I will dig deeper down into the niche in the keyword research guide. There should be some easy keywords in that niche somewhere!
Method 3: PBN Gold Digger
Private Blog Networks also known as PBNs are used frequently when it comes to ranking. They are basically blogs that you build in order to give yourself a backlink, and they work really well for helping you rank. But, a lot of people are doing it wrong. They are not hiding their PBNs properly from Google nor their competitors. It sucks for them, but we can take advantage of this!
This method is highly rewarding, but can take you awhile to figure out. First off, you will need to find a crappy site ranking high for a search term. It can be a competitor in your current niche that you’ve started a site in or it can be a niche you’ve found using the other methods from this guide.
Once you’ve found a good site, which is usually a site with poor on-page optimization, low amount of backlinks and low amount of content, you can continue. We will simply put this site in a link explorer such as SEMRush or Ahrefs, and if you are lucky enough, they haven’t hidden their PBN from these tools and you can easily find their PBN.
Once you find the PBN, just go through every article on it and click on the links in them. It will take you to other niche sites of theirs, and usually they are pretty crappy as well. The PBN you find can also be a public blog network, where a lot of sites share the same PBN – either way, you’ve found some niches and can see if they are ranking high as well.
If you find someone with a empire of sites that are all easily outrankable, they have pretty much done the niche selection for you. You can easily pick niches that you see potential in and think you can rank for. This requires a bit of work initially, but it can be really rewarding once you get it down. You can find a bunch of niches every time you dig up someone’s PBN. This is one of the most efficient ways I use to find niches.
Summary of Niche selection
Niche selection is crucial when making a website. It is obvious that a lot of people struggle when trying to pick a niche and this can be the reason why most people fail at making profitable websites. I have always targeted low competition niches, just because I like the fast results and also the fact that they can be highly profitable. These are the ways I find my niches.
I hope this guide gave you some new perspectives on niche selection and that you might be able to use it when finding the next niche for your website. In the next guide, we will elaborate on the 5 niches we found, I have not done it yet myself so I am also excited to see what we will find in there. I am sure there are some profitable keywords in there.
Until next time, take care! 🙂
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