June 22, 2020

Best Gaming Affiliate Programs To Boost Your Conversions [2020]

Over the years, the gaming industry has evolved from a pastime for teenagers to a more general activity with a little something for everyone. However, that's not all.

The gaming industry is ever-growing, and it continues to yield revenue in billions; but how can you and I take advantage of all this cash inflow?

It's not too difficult. The major players in the gaming industry have set up "gaming" affiliate programs to drive more sales.

You drive traffic to them, they get customers, make sales, and earn a profit. Further, you earn a cut of that profit as commission, and your referrals get the product they desire. It's a win-win situation.

All of that is great, but, how do you go about it?

This article is all about some of the best gaming affiliate programs in the industry to get you started. Read to the very end, and you'll be glad you did.

Factors to Consider Before Choosing a Gaming Affiliate Program

With affiliate marketing, you don't want to dive in head first, for many reasons. Instead, you want to do your homework, cross check some things, and get answers to a few questions before you get started. Gaming affiliates are no different.

On that note, here are a few factors you might want to consider before choosing a gaming affiliate program:

1. Commission Rate

Let’s start with the elephant in the room (on the page, in this case), which is the commission rate of the program.

This is a very important factor (probably the most important) when choosing a gaming affiliate program, especially if earning is your major reason for being an affiliate marketer.

Different programs offer varying commission rates, and generally, the higher, the better.

2. Earnings Per Click (EPC)

Directly tied to the commission rate is the earnings per click. You should probably consider this together with the commission rate.

The EPC of an affiliate program is the average earning per click (or more rightly, per hundred clicks), calculated across all the affiliates on the program.

Although the EPC is an average, and your actual earning could be higher, or lower, it does give you an insight as to how much value a click may hold, and to an extent, the conversion rate of the program.

So, tie this into the commission rate before picking your program.

3. Product Promotion

Things become a little more specific here. When it comes to gaming, the products and /or services are quite niche specific, and so is the affiliate marketing.

You will either be promoting hardware like consoles (such as X box and Playstation), PCs, controllers, keyboards, mice, headphones, speakers, or softwares, like apps, games, boosting softwares, in-game guides and so much more.

You can even field a couple of products from different categories to offer a blend of diversity.

4. Commission Type

This again ties to all the points mentioned thus far.

The thing is, affiliate marketing is not entirely easy. Hence, when you make a conversion, you want to earn as much as you can from it.

Thus, a recurring type of commission is the better option. However, you can't really earn this way with sales promotions (whether hardware or software), as these are usually one-off.

On the positive side, these one-off sales types of commission can be pretty profitable, especially with high cost products, like PCs or consoles.

There are also services, like in game guides and boosters, which may offer a form of recurring commission.

5. Market Saturation

While affiliate marketing has proved its worth, gaming has also become an equally big industry. Mix both in the blender, and you have a huge money making opportunity.

However, you want to be smart here. Why choose to go into a gaming sub-niche that's already crowded with a zillion influencers? This could actually work well for you, if you have something unique or interesting to offer.

What you can do is not put all your eggs in one basket. You could combine a straight up promotion of PCs and consoles with accessories like controllers, keyboards, mice, headphones, and speakers. You could also throw in games and other similar software.

If you're just getting started with gaming affiliate programs, it's crucial to prioritize and consider these factors in totality, before making your choice.

As you become a veteran in the industry, you can incorporate more and more programs.

With these factors out of the way, here are the top 10 best gaming affiliate programs to consider:

Top 10 Best Gaming Affiliate Programs 2020

1. Razer Affiliate Program

Razer Affiliate Program

Razer, founded in 2005, is a well-known company in the gaming sphere, and for good reason. They manufacture gaming products that are suitable for all gamers, whether you are a PC, console, or mobile gamer.

They offer gaming laptops and mobile devices, keyboards, mice, audio accessories, controllers, and cutting-edge peripherals, which give gamers an advantage—and with gaming, an advantage is always welcome.

They also produce an energy drink for gamers called “Respawn.” (Isn’t that name just bang on accurate?).

Their products are high-end, and quite expensive. However, many gamers want them for the great value they provide, making this one of the most worthwhile gaming affiliate programs to promote.

Razer’s affiliate program is a pay per sale type, where you earn commission when your referral leads to a product purchase. They also provide offers and promos, like text links, banners, and product data feeds to help affiliates promote their products and generate conversions.

Sign Up

You can sign up for Razer’s affiliate program through Impact Radius.

Commission Rate

The Razer affiliate program can earn you up to 10% per sale, depending on the type of purchase your referral pulls off.

They offer a 10% commission for Respawn products, 3% for Peripherals, and US$5 per unit for systems and mobiles, each.

Cookie Duration

Razer’s affiliate cookie duration is 30 days.

Payment Options

Payment is through a bank account or PayPal, and the payout threshold is $10.

2. Zygor Guides Affiliate Program

Zygor Guides offers in-game guides for both World of Warcraft and WoW Classic. They work for races and in all zones, and do not violate the game’s Terms of Service.

The service is an add-on that helps gamers level up and advance much faster (through integration of things like directional 3D arrows), without missing out on any fun. This is something the WoW players definitely won't mind.

Sign Up

You can sign up for Zygor’s affiliate program through ShareASale. Zygor offers its subscribers a free trial, which means there's a high chance of people trying out the service, potentially subscribing, and thus, earning you a commission.

Commission Rate

The Zygor guides affiliate program is a really interesting one to promote for many reasons. You can earn a whopping 50% commission per referral.

Also, because it's a monthly subscription service, you can earn passively through recurring commissions, with recurring subscriptions. You could earn up to $42.99 a month from a single subscriber.

Cookie Duration

They offer a very generous 60 day cookie duration.

Payment Options

Payment is through a bank account, and the payout threshold is $50.

3. Alienware Affiliate Program

If you've ever looked up a best gaming PC list, chances are that you’ve found  the Alienware name mentioned in it. Alienware, formerly named Sakai of Miami, Inc., has since been acquired by Dell.

The Dell-owned company specializes in creating insanely powerful and cutting edge gaming PCs. If you're a pro gamer, an Alienware computer either tops your wishlist, or you already  own one.

Like Razer, their products are of premium quality and quite pricey, so there's potential to make some high ticket commissions.

Sign Up

There are two ways to register for the Alienware affiliate program. You can sign up for the Dell affiliate program and promote Alienware products with it, or you can sign up through Sovrn (formerly Viglink).

Commission Rate

This Dell affiliate program offers a 3% commission. Seems small, but considering that an Alienware PC can cost up to, and beyond $3000, it's not that bad. They also offer new affiliates a first-time sales bonus of up to $125—not bad, eh?

Cookie Duration

They also offer a very generous but also very welcome 90 day cookie duration.

4. Nvidia Affiliate Program

Nvidia Affiliate Program

Established way back in 1993, Nvidia is a well known brand in the PC gaming industry.

The company is a market leader in graphics processing unit (GPU) design for the gaming industry, and system on chips (SOCs) for the computing and automotive markets.

The company has narrowed its focus since 2014 to target the gaming, data centre, professional visualization, and automotive markets.

Whether you're an “N”-vidia or a “Neh”-vidia fan, there's quite a lot to promote here.

The commission may not seem large, but since it's a graphics card affiliate program, it's easy to simply pair it with another mainstream, PC or game affiliate program.

Sign Up

The Nvidia affiliate program is hosted by Rakuten Advertising. You can sign up for the program for free and without follow up costs.

Commission Rate

The Nvidia affiliate program is a pay per sale program that earns you a 2% commission per sale completed through your affiliate link.

Cookie Duration

They offer a cookie duration of 90 days.

Payment Options

Payment is through a bank account, and the payout threshold is $50.

5. Bose Affiliate Program

bose affiliate program

Bose is a leader in the headphones and speakers industry. Their products are high-quality and their company is one of the best out there. Like their products, their affiliate program is also one of the superior ones (based on the numbers) in this niche.

If you're a gamer or you've lived with one, you'll agree that noise-canceling headphones are a big advantage to all parties involved. They give gamers joy, and spare roommates the noise from  blasting speakers and subwoofers.

Bose manufactures comfortable and high-grade headphones, which can be used for more than just gaming. They also produce top quality portable speakers, home theater systems, and a whole lot of other highly coveted accessories.

Sign Up

The Bose affiliate program is hosted by CJ Affiliate.

Commission Rate

At 2% to 3% per sale, the commissions are not the highest. However, considering that an average pair of Bose headphones costs about $300, you can still earn decently from it. Besides, who says gamers only need headphones? You can promote speakers and other products to your audience, too.

Cookie Duration

They offer a cookie duration of 30 days.

6. Microsoft Affiliate Program

 Microsoft Affiliate Program

Just about everyone who has ever handled a PC probably knows the name "Microsoft," and gamers are no exception to this.

Gamers love Microsoft, and there's a lot to promote here—both hardware and software, like Xbox consoles and accessories, surface computers, PCs, tablets, games, apps, and more from the Windows Store.

Sign Up

You can sign up for the Microsoft affiliate program on Impact Radius.

Commission Rate

The Microsoft affiliate program is a pay per sale program and the commission varies greatly, depending on the product. A breakdown can be found on the website.

Cookie Duration

They offer a cookie duration of 30 days.

Payment Options

Payment can be in any major global currency, by ACH or PayPal. The payout threshold is $50.

7. Logitech Affiliate Program

Logitech is well known, probably for its gaming keyboards and mice, which have been  long time favorites for gamers.

However, they also produce an entire range of gaming accessories, such as speakers, headsets, gaming mouse pads, home security cameras, controllers, joysticks, flight yokes, steering wheels, smart home accessories, smartphone and tablet accessories, and more.

Logitech gaming accessories are popular, comfortable, long-lasting, and cutting edge, making them somewhat easy to promote—they sort of sell themselves.

You can also promote their entire catalogue of products under different families of Logitech brands, including Logitech, Logitech G, Blue, ASTRO, and Ultimate Ears.

You can promote this gaming affiliate program in addition to other more primary earners, as well.

Sign Up

The Logitech affiliate program is hosted by Impact Radius. You can sign up for the program for free and without a minimum sales requirement.

Commission Rate

The Logitech affiliate program is a pay per sale program and the commission varies greatly, depending on the brand family. The breakdown is as follows: 4% for Logitech, 5% for Logitech G, Astro, and Blue, and 10% for Ultimate Ears products.

Cookie Duration

They offer a cookie duration of 30 days.

Payment Options

Payment is through a bank account or PayPal, and the payout threshold is $10.

8. GameFly Affiliate

GameFly affiliate

GameFly is one of the leading online rental services for video games in the United States. They are more or less like a convenience service that allows gamers to do what they do best, which is game, but at a cheaper rate. Gamers can buy, rent, or play thousands of titles, all for a lesser price, either through the GameFly website or mobile app.

This is one of the biggest video game affiliate programs out there, with over 9000 games available for rent—there's something for everyone.

They sell games for PCs, Macs, and all the major consoles.

Sign Up

You can sign up for Gamefly’s affiliate program through CJ Affiliate. The company provides text links and banners, and you can join it for free.

Commission Rates

There are many ways to earn here, and the commission rates are quite good.

If your referral signs up for Gamefly’s free trial or one of their pre-paid subscriptions, you get a minimum of $15 or even more. Also, a sale of their new console games earns you a 5% commission, and 10% on used games.

Cookie Duration

They offer a cookie duration of 30 days.

Payment Options

Payment is through a bank account, and the payout threshold is $50.

9. Leprestore Affiliate Program

Leprestore Affiliate Program

Leprestore is actually a boosting service for games like World of Warcraft (WoW), Apex Legends, Tarkov, and Destiny 2.

Usually, with massively multiplayer online role-playing games (MMORPGs), leveling your character takes a lot of time. However, that's where boosters come in. They can help you earn lots of in-game XP without your inputs. Leprestore is one such boosting program, and it offers an affiliate program in this sub gaming niche.

Sign Up

You can sign up for Leprestore’s affiliate program through ShareASale.

Commission Rates

The Leprestore affiliate program earns you a 15% commission per sale completed.

Cookie Duration

They offer a cookie duration of 90 days.

10. CDKeys Affiliate

CDKeys Affiliate

Among the many things that the CDKeys platform offers, they also allow gamers to purchase games at lesser prices. They have titles for XBox, PCs, and Nintendo- you name it, and they’ve got it.

Their affiliate program offers its affiliates opportunities to earn, based on the sales they make for the company.

Sign Up

You can sign up for CDKeys’ affiliate program on their site. The company provides text links and banners.

Commission Rates

They offer a pay per sale commission rate of 5% on every purchase completed by your referral.

Payment Options

Payment is through PayPal, and the payout threshold is $10 (about $13). You can choose to earn your commission weekly or monthly.

Bring Out the Gamer in You

Don't just jump into any gaming affiliate you see. Establish your priorities and choose a program that ties well with your goals.

Take that giant, albeit calculated leap. Start and monitor your progress as you go, making changes, and improving your strategies, wherever necessary.

Bear in mind that if you're not a gamer yourself, you might want to do a little research to bring yourself up to speed with the industry. Believe me, gamers can sniff out a fake from miles away. But not to worry, having read this article, you should be okay yourself.

FAQs

1. What Is a Gaming Affiliate Program?

Affiliate marketing allows you to make money from the comfort of your home, without  manufacturing any products or paying any expenses.

You simply have to promote the products and services of established and trusted retailers, and you get to earn a commission for it.

There are many industries in which affiliate marketing operates, and the gaming industry is one of them.

Here, you promote products and services related to the gaming niche or any of its sub categories.

2. Can You Make Money with Gaming Affiliate Programs?

That's a resounding yes, assuming you know what you're doing.

If you do your research, invest the time and effort, monitor your progress and tweak your approach wherever necessary, you can earn a good amount of money.

3. How much can you make with Gaming Affiliate Programs?

Like other forms of affiliate marketing, the amount you can make depends on a lot of factors-  from the affiliate network you join, to your own practices as an affiliate marketer, and everything in between.

However, on a more general note, the gaming affiliate marketing industry is one of the most lucrative affiliate marketing niches, at the moment.

The industry is driving billion dollar sales and generating huge amounts of revenue, and the demand for these gaming products and services is at an all time high.

However, despite the number of industry wide sales with Steam (a platform for gamers to buy games) , research shows that there are still a lot of games (about 37%) which have been registered, but never played.

This just means that there is still a lot of money to be made from video game affiliate programs. You just have to take advantage of all that potential.

4. Does Steam have an affiliate program?

Steam is one of the most popular platforms to download games from. However, there's no such thing as a Steam affiliate program, at least, not at the moment; and it's a huge bummer. There are many gaming affiliate alternatives that you can take advantage of, though.

5. Why Are Gaming Affiliate Programs Becoming a Lucrative Business Model?

Affiliate marketing is rising to become probably the easiest and safest way to earn real money from home, and it has already provided many with a great degree of success.

A huge number of gamers spend up to 80% of their time playing online games. With this huge amount of time dedicated to gaming, comes a huge demand for even more titles and more sophisticated hardware to ace them. In other words, gamers need peripherals to become better than the best. This has exponentially increased the demand for gaming equipment and new title releases.

Plus, the gaming industry is now a multibillion industry, and a lot of online businesses are depending on affiliate marketers to give their products and /or services the coverage and publicity required to drive sales.

Thus, there's a huge demand for affiliate marketers in the niche of gaming as well as cryptocurrency. You just need to take advantage of that demand.