How To Make an Affiliate Website (That Is Scalable)

making an affiliate website

A lot of people have the dream of owning a few sites making them passive income they can rely upon, so that they can explore other ventures, whether that being personally or professionally.

This is a reality for many people. They have a portfolio of sites and can continue to broaden it by buying even more established websites. But claiming it to be 100% passive is a straight out lie. Affiliate sites require initial work, and continuous maintenance to grow the earnings of the site, and keep up with the competitors.

In this guide, I’ll share the exact method we use to build sites we sell for $100K+. I believe in sharing as much as possible, to be transparent, both to others in the industry – but also towards our buyers.

Before we head into the guide, I’ll present myself.

Who Am I?

My name is Hektor and I’ve been building affiliate websites since I was 15 years old. I am currently 20 years old, live in Stockholm and work as an SEO-consultant.

The first affiliate site I built was sold 1 year later for $88,920. I had made $12K-ish with the site in terms of commission, thus making a solid $100K+ with my first affiliate site.

Looking back, I was extremely lucky. I had started a site in a niche that was unknown to most people and wrote articles without even looking at the number of searches it had. The only links I built was 20 web 2.0s, which goes to show I barely had any competitors.

Since it was my first site, I was pumped when I sold it (like any 16-year old who made $100K would be). I thought I was the King of SEO and built 100 affiliate sites the following year. This time, the luck wasn’t on my side.

I mass-produced websites thinking that everything would be as easy as with the first site. I hired a Filipino team that pumped out content and setup the sites for me, I barely did any keyword research. Looking back now, I almost feel ashamed. During this time I hit a jackpot once and made $15,000 in 3 months with a site, but that was it.

It was at the end of 2017 when I decided I had to restructure. I had to make sure my system was more bulletproof and that I didn’t just play on luck. I had to make a solid system. I closed my 100 websites, kept the best 4 best performing ones (totalling about $1000 per month) and started 3 new sites. I knew it would be hard to grow my revenue in 2018.

But I was proven wrong. Closing down 100 websites allowed me to put more time and energy into the set of 5 affiliate websites, and in turn they started to make more and more money month after month (and still do). 2018 ended with a 60% increase in revenue compared to 2017.

Enough about me. It’s time to get into the exact system my team & I follow to build profitable websites – no matter what vertical we are targeting. For us, it has shown to be the most efficient way of building affiliate sites – at scale.

Building the Affiliate website

For your information: This guide is not targeted towards those that don’t know how to set up a WordPress site. There are plenty of guides for this on the web in case you have no idea how to set up a simple WordPress site.

If you know how to set up a simple WordPress site, continue on!

Niche Selection

The first thing to decide when building an affiliate site is what niche to target. This can actually be a roadblock for many beginners that either 1) thinks too much on what niche to pick or 2) picks too hard of a niche.

To help the beginners getting stuck here:

  1. There is no perfect niche, don’t overthink it. If there are people searching for something, there is money to be made.
  2. Do not think you can compete within the hosting affiliate space as the first project you ever do (unless you have some financial resources for spare). The more competition, the more money you will have to invest – we’ll discuss this later in the guide.

The way we pick a niche is very easy. We buy domains that have existing links pointing to it, giving us the link equity (a.k.a. link juice) that the previous owner has built up. These can come in two forms – auctioned domains, and expired domains. We’ve chosen the auctioned domain way.

We use auctioned domains since it helps us to leapfrog the controversial “sandbox period” (and therefore get better results quicker), and since we get a domain with a very natural link profile we can point more aggressive links towards it almost instantly.

My tip for anyone who has the budget is to buy a powerful, auctioned domain. The price is usually around $300-$1000 per domain.

Once we have secured a powerful auctioned domain, we figure out what niche to target with it. The easiest auctioned domain to do a niche selection on are e-commerce sites which have closed down – you can make a site around the products that they sold.

Was the site an e-commerce site focused on cars? Make an affiliate site towards cars, where you review car gear and car safety products. It is extremely important we match the niche as closely as possible since Google does weigh “niche-specific” backlinks more than irrelevant links. Niche-specific links do not mean links from other sites in the same niche, but links coming from articles around the topic/niche your site is about.

If the domain you buy was a blog previously, try to figure out what the site was “niched” towards. The way to do this is to see what the sites linking towards the domain are writing about when they mention the blogger. If he/she was into fitness, they might have some recipes or workouts that they shared and that people linked to. Make it a fitness site!

Every now and then you’ll stumble into domains that can be used for all niches. It could be an e-commerce site that is targeted towards many different product categories, or a blogger being all over the place with their hobbies. This could be a perfect opportunity to start a 10Beasts’ type of site.

The most important step in the niche selection part is to be creative. And make sure the domain you pick is relevant towards the niche you want to build a site in.

After reading this, you might wonder:

Why don’t you decide the niche before buying a domain?

Good question, this is due to the fact that auctioned domains are a scarcity. The good ones are hard to find, and when you find them, you want them as quickly as possible. Having locked yourself in on a specific niche before-hand makes the process of starting your site much harder.

Sometimes you’re lucky enough to find a domain that fits perfect with a niche you’ve wanted to enter, but it is not something you should count on.

Keyword Research

After finding a niche you are going to enter, it is time to do keyword research.

Keyword research is the process of finding what potential buyers of the products in your niche are searching for. While one could technically try to guess it by brainstorming, it is much better to rely on data.

I personally use Ahrefs for all keyword research.

The process is fairly simple. First, we have to find seed keywords, these are the keywords that help us find all related keywords. It should be a phrase that will be included in most related search terms in the niche.

Let’s say for example we are making a site about saws, and we know that we are going to write buyers guides towards potential buyers of saws. People search for “best + saw(s)”, “top + saw(s)” and “saw + reviews”.

Tip: get some popular products to write specific reviews by including the seed keyword “saw + review”. This is great support content for your buyer’s guides, but also a great way to make even more money by ranking the less-competitive product-specific keywords. Sometimes there are some searches on “best brand saws” as well, find the most popular brands in the list (by googling “best saw brands”) and fit those into the seed keyword list as well.

It should look something like this:

keyword research

Click the orange search button. Then click “Having same terms”.

This will pull up all keywords (in Ahrefs index) that include the combinations we’ve included.

Ahrefs having same terms feature

In this case, 45,919 keywords. That’s A LOT of keywords. This is where some proper filtering comes in.

What I usually like to do is to set “Results on the page” to 100, and click all the way down to page 10. Now I will know what search volume range the first 1000 keywords are in.

ahrefs keyword research filtering

Based on what I see here I usually set a search volume span – so I can export, for example, everything above 100 searches per month. In this case, we see that already within the first 1000 keywords, we are already down to 80 searches a month. Thus, I’d try to set the search volume span to everything above 100 searches per month.

ahrefs keyword research

I set the volume span, get a bit relieved that there are only 412 keywords left, and click “Export”.

I also export all keywords from 100 searches, down to 30-40 searches per month. These could be a good source of long tail searches later down the road, and can always be useful to take a glimpse at when you want to write more articles (great ideas for support content). I keep this stored for later.

Keyword Sorting

Thank you for a fluff-free keyword research guide, Hektor. And now for the next part of this guide, we will cover ‘keyword sorting’. Before that, I would briefly introduce myself to you all!

My name is Anish Nandalike, I am 24-years old and currently live in Bangalore, India. I ventured into the world of online marketing during my engineering. I learned less about engines (what I was supposed to learn in mechanical engineering) and more about building and ranking websites during that time. I was fascinated about how Google goes through thousands of pages and then served top 10 pages for a particular keyword.

Also, how those pages on top made a ton of money with ads, affiliate programs and what not.

6 years afterward, having built and ranked websites (some failed too), here I am working with Hektor as the COO of Hekkup AB, doing what I love. We have been building affiliate websites together from the past 2 years, this has helped us in building processes which are “Google-proof”. How you may ask? Simple, we focus on quality and Google loves quality stuff.

Now, that is enough about me, let’s quickly dive into the topic of ‘keyword sorting’. Let’s understand the what, why, and how of keyword sorting.

What is keyword sorting?

Keyword sorting is the process of grouping keywords having similar search intent together. When I say ‘similar search intent’, it is not what you think the intent of the searcher is, it is the intent perceived by the search engine. Keyword sorting allows us to achieve two things,

  • Avoid having repetitive articles for keywords with the same intent
  • It allows us to build a nice site structure with all the relevant keywords grouped together
  • This also ensures that you aren’t producing content targeting the same keyword twice. Which means that you’d be saving on content costs, and doesn’t risk keyword cannibalization.

What’s the Process of Keyword Sorting?

To explain the process, I will make use of the document exported by Hektor for the keyword research example. Delete all the unwanted columns and retain the three columns: Keywords, Search volume, and Parent keyword. The document will look something like this after the cleanup.

Here is the link to the sheet if you want to practically try it along with us – keyword sorting test

keyrword sorting sheet

The sheet has 413 keywords, just imagine we wrote articles for all the keywords without grouping them, it would lead to unnecessary content for the same keywords over and over again (our site would also be full of keyword cannibalization). To avoid this, we will start with the keyword sorting.

I will demonstrate the process for one of the keyword groups and you can do the same for the rest of the sheet or your set of keywords.

The first keyword in the list is “best table saw”, let me find all other related keywords so that they are put into the same group. To do that, I first find the parent keyword associated with the keyword chosen.

In our case, the parent keyword is “best table saw”, we now search for all other keywords with the same parent keyword. To do that you can highlight the term using conditional formatting or simply use ctrl+f and search for “best table saw”.

Keyword sorting process

I will go into each of those keywords which have the parent keyword as best table saw (highlighted in the picture above) and add them to the first row.

Here is what my first keyword group looks like after having sorted all the relevant keywords.

keyword sorting final

There you go, one solid keyword group with a total monthly search volume of 20,250. You may have a question as to why “table saw reviews” is grouped under the same group?

The answer is simple, Google returns the same set of results for both the keywords. Meaning, the search intent of both the keywords is the same as per Google. You can check that by searching for both the keywords.

Also, there could be cases where some keywords having the same ‘parent keyword’ would have a different intent. This is were manual judgment comes into play.

While sorting the first keyword group, I came across these two keywords having the parent keyword “Best table saw”: portable table saw reviews and best contractor table saw, by observation, it is evident that the intent is different for these two keywords (even though Ahrefs has grouped it under the same parent keyword).

To back my intuition with data, I quickly Google search these two terms and find that the SERPs aren’t similar to that of “best table saw”. And hence they are not added to the first keyword group.

Note: All 10 results do not need to be the same as the main keyword. Even if you find 5-6 SERPs that are the same as the main keyword, then that keyword can be added to the group. This is used while doing manual evaluation like in the case above.

You can now repeat the same process for other keywords and put them into relevant keyword groups. Once you have completed it, you have to evaluate the content competition for each of those groups. This will be covered in our next section – word counting.

Word counting

Hey, it’s me, Hektor, back again.

After one has done the tedious task of sorting the keywords as Anish showed us, it’s time for something even more tedious – word counting. And while the task of word counting is tedious, it is very important that you do it. Let us quickly get into the word counting task, the why and how to do it.

What is word counting?

Word counting is a process by which you assess the competition for a particular keyword or keyword group in terms of content. It gives us a measure of how much content you’d need in order to have an edge over competitors while targeting a keyword or similar keywords.

In order to get the process started, all you have to do is enter the keyword with the most searches (from the keyword group) into Google. Our focus will be on the top 10 search results (page one of the SERPs).

We will have to find the article with the highest number of words among the top 10 results. Once we have the number, we add an additional 500-1000 words and add it to our sheet – usually, 10% more can be used as a general guideline. There are three ways to do this, let me explain each one of them in detail.

For demo purpose, I will use the keyword “best table saw” from our first keyword group and find the content competition for this keyword using the word counting process. These are two ways you can do this.

1. Manually (most tedious)

This method is the most time-consuming of all three methods but it is completely free. It can be outsourced with minimal training required to a VA.

To start the process, run an incognito Google search for the main keyword, in our case, it is “best table saw”.

Open all the search results in separate tabs, we will only open the websites which are targeting the keyword specifically.

Go to each page you’ve opened and check the total word count on it. This can be done using either the plugin – Word Count plugin for Chrome or wordcounter.net.

To check the word count using the plugin, download and activate the plugin. Now, you will have to select the content in the opened web page, right click and then click on “count words”, this will give you the word count on that page.

Word counting

Or you can just input the web address into this website and click on the count words button. This option is also useful if the website has disabled right click via Javascript.

This process has to be repeated for all the page so that you can find the one with the highest words.

During our tests, we found that the Chrome plugin was more accurate as we can select the content we want. However, the deviation between the two is not much and hence you can go with any method of your choice.

2. Paid Plugin Method (SerpWorx)

This method is less tedious but comes with a monthly cost. This is most suited for marketers who already own a few websites and has some money to invest.

All you have to do is to go to SerpWorx and buy the paid version of the plugin. You could also try their free trial before opting for the paid version.

Once you have activated the plugin, just enter the main keyword on the Google search box like you did earlier.

You will notice a box with all the SEO metrics below each of the search result. It also includes a metric called “WC” which is the word count of that article.

Thus, you can find the article with the highest word count without even opening any of the results!

However, after thorough testing, we found that SerpWorx tends to overestimate the number of words (due to the fact that they include comments and site-wide content, as on-page content). Hence, we’d advise you to first find the result with maximum words as per Serpworx and then check the word count of the article using the plugin or the website as in method one.

NOTE: SERPWorx is an SEO plugin which gives all the relevant SEO metrics. It is quite useful to get all the data at one place, but if you are looking only for word count data, then the money you would be spending wouldn’t make sense. It’d be cheaper long-term to use a VA.

This sums up all the two methods you can use for word counting. As you have understood, the goal here is to find the article with the highest amount of words and then add 500-1000 words to that number (or roughly 10%). We always want to beat our competitors in every aspect possible.

Site Structure

Once we have understood what niche we are entering, what people search for in that niche, and the amount of articles and words required, it’s time to structure the website.

This is the most complicated and most important task at the beginning of a site. It includes being considerative of user experience and how Google understands the topic of the website. In my opinion, Google is your most important visitor and making sure Google understands the website and understands that it is authoritative within its field(s) should be the main objective when structuring your affiliate site.

There is no “the-best-way-of-structuring-websites”-method we can deliver here, we’re only talking from our experience and how our thoughts go when structuring a website. Let’s get into it!

We are always looking to build scalable sites for our buyers since we want them to be able to grow the web properties further, so that they can sell it for a profit or to turn them into bigger assets in order to recoup their investment quicker – and make more money out of it. Thus, our strategy here is to always think broad.

Ok, let’s say we have acquired an auctioned domain from an old saw-related blog, it has tons of valuable backlinks and we really believe we can make some good money promoting saws.

The most logical thing to do here would be to write a homepage listing the best saws, and then have some sub-pages talking about the best miter saws, best band saws. And then reviewing different saws on our blog. I am not saying this is a bad structure per se, but it is not one I would recommend.

“Why?” you might ask. The answer is simple, we have found that when you target a specific keyword on the homepage you “lock” the site within the topic of your homepage. When you want to broaden out to rank for drills, air compressors, and biscuit joiners, your site will be “locked” within the very specific niche of saws. Google will then think that all your articles are in some way related to saws, and thus, your biscuit joiner article will only be ranking for “biscuit joiner + saw”-related keywords.

That’s why I always suggest to go broad in the beginning, even though your plan is to start within the niche of saws. In this case, optimizing the homepage towards “best power tools” or simply “power tools” would probably be a good idea.

Given our homepage is targeted towards power tools, we can make sub-pages that we link to in the top menu fully focused on each specific power tool. To not invest more resources than necessary, we can start with our first niche – saws.

We then make a category page focusing on saws. Here is where we can go two different routes.

The first route is to make the main category page a buyer’s guide for saws and then list the specific type of saws as sub-pages to the main article. For example: johnsoldsawsite.com/best-saws/table/, where /table/ is a sub-page of the “best saws”-page. This is the best route to go if your idea is to stay within a more specific niche (i.e. power tools).

The other route, if you’re trying to go into a 10Beasts and TheWirecutter-type of site, is to make category pages. For example, you have a main category for /fitness/ where you list all fitness-related articles, and then you have /fitness/yoga/ as a sub-category where you only list the articles about yoga.

This is the way to go if you are making a big site targeting loads of keywords. The reason behind this is that, by making category pages for each specific vertical and making sure to cover it with depth, we’re showing Google that we have loads of content related to yoga, making us a trustworthy source of information.

Internal links

Last but not least, something that is closely related to the site structure is internal links. Internal links are what may make or break the overall structure. What’s important is that Google is able to find all the pages on the website through simple navigation on-site.

Many submit a sitemap in Google Search Console and think that it is OK if they make the page itself non-accessible on the site since Google can find the page in the sitemap. This is not the case, and Google will deem pages that aren’t accessible via navigation as less important, and value it as lower-quality content.

Thus, we recommend using internal links to link both up and down in the hierarchy. Let’s use an example once again.

Let’s say you’ve made a category page for “Fitness”, and a sub-category for “Yoga”.

On the “Fitness”-category, you should list all posts related to fitness (this includes yoga and all other sub-categories you have under that category) and a list of all sub-categories – so that Google can find the sub-categories easily.

On the subcategory for “Yoga”, you should list all posts related to yoga, as well as link up to the Fitness-category within the body content. This makes the link juice flow up, as well as down, in the hierarchy.

On the post for “Best Yoga Mats”, you should link to the Yoga-subcategory – fully finishing the internal linking chain. This way, a link to a specific post will result in juice for the Yoga-category, as well as all Yoga posts and even some juice for the Fitness-category and those posts.

Use this as a foundation of internal links, and make sure to interlink your pages wherever it seems natural. If you have a blog or news-section, this is a perfect source of more internal links for your buyer’s guides or (sub)categories.

Anchor text

Something that you should keep in mind when interlinking posts and categories is that your anchor text can be quite “aggressive”. When building external links (via guest posts, PBNs, and whatnot) one should try to use as little exact match anchors as possible to decrease the risk of getting a penalty. When using internal links, there is no such limit.

Internal links can use exact match anchor text quite heavily which, in my opinion, is a great way to increase your overall ranking. If you’re linking from a blog post about “Why Yoga Increases Your Stimuli Levels”, to the page about “Best Yoga Mats”, use “best yoga mats” as the anchor text.

Don’t go overboard and link solely with exact match, but don’t be afraid to sprinkle a few exact match internal links around here and there.

High-quality SEO-optimized content

How often do we hear that content is king? Yes, content marketers, abroad, your job is important – but when it comes to SEO – content is at most a queen.

Content is still an important aspect but for the content to dominate SERPs, it has to be SEO optimized. Otherwise, it would just be another article which will get lost in the largest dustbin for text, which is Google. Why do I say so?

No matter how many articles are written for a keyword, there are only 10 spots on page one. Hence, your goal should be to reach page one and ultimately on top 3. Which means only one in a few thousands of the articles does not even make it to the top ten.

This is why the content you upload must be SEO-optimized. The goal is to make the content suitable for both readers and Google. In this section, we will focus on some pointers you will have to keep in mind while creating the content. These are basic SEO tips.

Having built and ranked hundreds of articles, here are some things you can implement to ensure that your articles are SEO-optimized.

1. Focus more on the keywords and less on the keyword Density

Most SEO guides advice you to have a keyword density of 1-2%, we have a different approach, we wouldn’t advise you to keep a set percentage of density. Our approach is to cover as many keywords as possible in the article.

As most of our articles would be long (over 3000 words), including multiple variations of keywords wouldn’t be difficult. But repeating the same keyword over and over again seems spammy to the readers, and for Google.

Hence, mention the main keywords as many times naturally possible without giving importance to the density. We end up mentioning it 6-10 times for a 5000-word article but we cover many keywords related to the main keywords, as you can see from our keywords groups above.

Well, you do not have to take our word for it. Let us run a test for the term “best table saw”.

The top ranking page for that keyword mentions the keyword 6 times in 1900 words of text. Given the recommendations gurus tell us, it should’ve been a number between 19-38 times.

This shows that keyword density really doesn’t matter for long-form articles. As long as you have mentioned the main keyword in the title, main header (H1) and at the beginning of the article and a few times in the article, you are good to go.

2. Make efficient use of alt-tags

You would know the importance of adding images to your articles. They help in keeping the readers engaged and sometimes allow you to explain things with a simple demonstration. However, many still do not add ‘alt-tags’ to the uploaded images. This means that there is no way in which the Google spider can recognize the images.

We advise everyone to add alt-tags related to the images, and we recommend that you have the main keywords or secondary keywords as alt-tags. This can give a boost to on-page SEO as related images are always considered as good content practice.

You must also ensure that the file name is related to the keyword. Have a neat file name every time you download the product images or any images which you will be using on the site.

For ex: If you’d be using this image product in your buyer’s guide, it makes sense to keep the file name as “SawStop-best-table-saw-under-3000” than a random file name like “image 300×400”, you can add a neat keyword rich alt-tag like “best table saw under $3000” in this case.

3. Add a FAQ section to your articles

I don’t know if you have noticed this, Google now shows a People also ask-section for most of the keywords. These questions are asked by real people and 90% of the time they are related to the keyword.

This is a nice opportunity to drive more traffic to your content, make an FAQ section at the end of the article targeting these questions. The answers to these questions must be brief and specific, do not try to beat around the bush to increase the word count.

Let’s check this for “best table saw” keyword. I go to Google and search this keyword and voilá! There are a People also ask-section as seen in the picture below.

FAQ section

Now all you have to is, collect these questions and ask the writer to come up with brief answers to the same. And you can potentially get more visitors by doing this.

4. Make use of a jump button

The primary aim of any affiliate website is to achieve high click-through rates. You may be wondering how can we achieve this when we have long-form content. Technically, the reader has to scout through thousands of words before they come across the individual product reviews, right?

This is why many of them make use of comparison tables or lists before starting with the actual content or just after the introduction. You may be doing this too, but I assume you haven’t thought of having a jump button which will take the reader directly to the product reviews section.

Jump buttons are simple buttons which when clicked can take the reader to a specific section on that page. This is useful if the articles are very long and if you want to draw the attention of the reader. This also helps in driving more clicks as you can direct your readers to specific sections without them having to read the entire article.

Uploading the content

Now that you’ve come up with the keywords you want to target, the structure of the site and produced the content for the keywords – it is time for uploading. This is by far the easiest task and we usually let our VA team do this since it can become quite repetitive doing it ourselves.

We don’t use any magic tricks here really, it’s quite straight-forward, thus we won’t go too in-depth on this section. However, here are some tips.

Conversion Rate Optimization-tips

  1. Add a table above-the-fold: By displaying a table for the visitors, we are able to grab clicks from most visitors. I’ve been there myself just wanting a second opinion before deciding which product to go for, I click the first product listed and if it looks like something that fits me, I buy it.
    The main goal with an affiliate site is to get the visitor to click a link and receive a cookie on their browser. Once we have that initial click, Amazon does a way better job than we ever can do to get them to buy the product.
  2. Add affiliate links to images: A lot of people like to zoom in on a picture. By adding an affiliate link to the product images we can give their browser an affiliate-cookie, and they can zoom in all they want on Amazon. This can result in a bit of a CTR boost overall.
  3. Call to actions: We always use buttons for CTAs, this is to make sure the links are easily visible. Here you can play around a little with the colors and see what performs best by doing A/B tests (A/B tests should only be done when you’re making at least $1000 per month, giving the site a valuation of at least $30K, where an increase in the CTR can impact the valuation or monthly earning).
  4. Readable and renderable: Make sure the content is easily-readable both on mobile and desktop, and of course, make sure Google is able to render your webpage. Google is one of your most important visitors.

Conclusion

That’s it, this is our exact process of building a site. Once you’re done with this process and have started uploading articles it is time to build some links – here you’re free to go with whatever route you prefer. We prefer PBNs as it gives us full control of the links in case they would start to affect us negatively. All types of link building is against Google’s ToS, which makes every method equally as risky in our opinion.

Psst, below you’ll find some common mistakes we have found ourselves doing while building a lot of affiliate sites. Obviously, we don’t recommend you to make the same mistakes we already have.

Common mistakes while building an affiliate website

Focusing too much on the design

I’ve seen many people fail is right in the beginning. They put all their time and resources into one project and hope for the best. By doing this we’re essentially saying that our hit ratio is 100% – no matter what site we build it is going to be successful. By minimizing the amount of time and resources you put per site (at the start), the less risky the project is. One thing that takes time is designing a good looking site, buying themes, or even hiring someone to do this for you.

We have a rule to not put in resources (time or money) before it makes at least $500 per month. At $500 per month it is worth roughly $15,000 at the current market price for established websites, which makes it reasonable to put a few hours, or a few hundred on making it look better and come off as more trustworthy (this can also help you sell the website for more!).

With that said, at Hekkup we don’t completely neglect the design. Websites we sell always look sleek, come off as trustworthy and convert well before pushing them to our buyer’s list. This is because we’re perfectionists, and don’t want to deliver a half-done product for our buyers.

Being afraid of competition

We mentioned prior in the guide to not start the first site in a too-competitive niche. While this is true, it is important not to be afraid of competition. This will potentially make you put more time into researching for a niche, and thus make the project riskier (as we talked about above).

When building websites, don’t be afraid of competition. Something to keep in mind is that if your competitors are ranking profitably, even though they probably have been, and are, investing heavily into links, on-page and content.

If they can do it profitably, why shouldn’t you be able to get in there? Start a site, when money starts coming in, use that money to grow the asset even further and don’t take out any money the first 1-2 years to fully use the potential of the site. Re-invest all the money into making your website better and after a while, you should be able to outrank them.

Where there is competition, there is also a lot of money to be made. Don’t be afraid of either.

Seeking quick results

The search game has changed, for the good, we’d say. Ranking a website takes 10X the time it used to take a few years back, sometimes you do not rank if the quality is not up to the mark. This weeds out non-serious people who had a site with tons of spam backlinks, making a lot of money – even though this still slips through every now and then.

Let’s face it, if we want to make somewhat of a passive income, we must invest time into it and also provide decent content which would be useful for the readers. Building an asset like an authority website certainly takes time. It requires you to have a process and work on the same, day in and day out. Posting content today and hoping it ranks in a couple of days not only de-motivates you but also puts you out of focus.

So, do not make the same mistake we did a few years ago, which is to expect rankings in a short period of time. Your only aim must be to have a solid plan, set a process to achieve that plan and work towards it 24/7. We are pretty sure that results will come, eventually!

Good luck!

If you have any questions, tips or want to give your 2 cents on building an Amazon affiliate site, leave a comment below!

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