June 26, 2020

Native content, no thanks

Content is a hard topic to talk about, as it is so subjective.

We’ve often gotten the question if we work with native writers — we don’t and have only worked with a handful of them over the years.

The idea behind this is that we rather pay $20/1000 for good-enough content, than $50/1000 for slightly-better content. 

Google doesn’t see the difference between Shakespeare and a 9th grader who can spell properly, has correct grammar and can use paragraphs properly, so why should we care?

I feel that too many people read the content word by word to see if there are any mess-ups. 

Let me tell you something, there always is!

It’s human-written content, so, no matter how many editors you add in the flow, there will always be a few mistakes that slip through.

Instead, focus on answering the search intent and make sure the content is good-enough — not utterly shit, but not Shakespeare, somewhere in the middle, let’s call it good enough content.

Let’s take a scenario to demonstrate.

Say we were to build a website and fill it with 100 000 words (which, according to me, is a rather small website).

With good enough content you can get this for $2,500.

With a native, you can get this for $5,000.

The former can produce 200K words for the cost of 100K from the latter.

And the quality won’t differ much.

So, would you rather have fewer articles with perfect content or more articles with good enough quality?

This is our philosophy and mindset.

What (unfortunately) happens with perfectionists is that they get stuck on getting everything perfect, which results in their pace and outcome lack any progression. 

We’re perfectionists when it comes to keyword research and site structure, content-wise we aim to be good enough.

What are your opinions about this? Do you think differently about content? Can you understand our mindset?