ODYS.global Live Case Study - Month 2 (December)

February 24, 2021, by Hektor Jeppesen

Welcome back! If you missed the first update on this case study, you can read it here.

In this case study you will get to follow along as I build a site on an auctioned domain from ODYS.global - and grow it to $10,000 per month (that's the first goal).

Whoo! The last month of the brutal year of 2020 is over!

The site is actually taking off really nicely since the last update (5th of December).

Stats of December

What I've done since last time

  • I've hired 4 expert writers on the topic and made them their own profiles on the site. My idea is to establish E-A-T with the site as a whole and since this site has the potential to grow a lot, I feel an investment in expert content is worth it. I'll probably write more about E-A-T for affiliate sites in another post.
  • I've also completed a big keyword research document with over 800 posts to write about, so there is a lot of investments in content writing to be done in the coming months. I will start with the least competitive ones, and continue upwards in the keyword difficulty level as the site gets more authoritative.
  • I've published 8 posts + published all drafted content and seem to already rank high for lots of keywords
  • I've added a non-Amazon affiliate program to the mix which I believe will be the biggest earner for us in the long-term. Right now we've got 80 clicks but 0 conversions to date.
  • Redirected a newly-acquired ODYS domain to the site (for $1,315), which doubled the domain rating from 9 to 18. I used the acquisition method where I made a page called something like "We acquired domain.com" and then redirecting all its links (that we don't see relevant for any of the money pages) to that acquisition page. The acquisition page should, however, link to money pages so that the link juice flows nicely into the most important pages.

What is left now is adding content, content, and content. And then sprinkle on some links - but since we start with the low-hanging fruit of this niche in terms of keywords - we should be fine without any big investment in links for the time being.

These are the total stats at the end of month 2:

Words: 237,800

Invested: $5,935

Revenue: $45.48

Profit/loss: -$5,889.52

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Hektor Jeppesen

Founder of Hekkup

Hektor started building websites when he was 15, and has since built 160+ websites. Apart from running Hekkup, he works full-time as an SEO specialist.

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