Yoga has several benefits. It has been shown to significantly improve mental and physical health and the overall quality of life of those who practice it. Even more impressive is that yoga provides a way out for people who want to engage in some physical activity but don't want the fast-paced nature of typical fitness programs and workouts.
As long as they can get over the fact that yoga is not only for young women and flexible individuals, a lot of people are very much open to trying it.
To put things in perspective, three out of four Americans are convinced that “yoga is good for you.” The industry is quite vast, boasting a number of sub-niches, including props, mats, accessories, apparel, and instructional courses.
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The statistics of the yoga industry are truly mind-boggling. The market is currently worth over $88 billion worldwide, and it is expected to reach $215 billion by 2025. That’s an insane compound annual growth rate of 11.7%!
However, it's even more spectacular when you realize this figure only accounts for studios. Once you consider apparel, mats, retreats, blocks, and other accessories, the global yoga industry is worth well over $130 billion.
The US yoga market alone is worth $12 billion, and it's currently growing at a rate of 9.8% annually. But how do the figures play out when you factor in the different sub-niches?
The yoga apparel market is worth a whopping $31.3 billion globally, and it's expected to grow at about 6% CAGR. The equipment industry, particularly the mat industry, generates around $13 billion worldwide, and it only continues to expand.
On the affiliate marketing front, Amazon offers a 3% commission rate for tools and equipment. Amazon is the go-to choice for affiliate marketers. However, you can also join other yoga specific programs like the Yoga Club affiliate program, which offer a rate of up to 15% in commissions.
It's quite clear that the yoga industry provides a very lucrative opportunity for affiliate marketers to earn a decent income. Launching your website from scratch will slowly but surely get you there, albeit after consistently channelling gallons of effort and resources into your entire strategy.
Plus, it's a bit of a mixed bag because you need Google to rank you. You can improve your chances, but there are a few things that aren't in your control.
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